Kia Ph President Says 2019 Sales Wasn't A Fluke

In their starting fourth dimension amount twelvemonth every bit the distributors of Kia, air-conditioning Motors, a wholly-owned fellowship of Ayala Corporation saw its sales ascension to 5,019 units compared to 2,238 units inwards 2018. The 124 per centum increase is, undoubtedly, spectacular, but withal a far yell from the projected 10,000-unit per annum sales they mentioned at the start of 2019.

According to Manny Aligada, President of KP Motors Corporation, the newly-formed fellowship inside air-conditioning Motors that at nowadays distributes Kia, the develop experienced to a greater extent than or less unexpected caput winds. Nonetheless, he praises his squad for battening downwardly the hatches to arrive at a proficient full-year result.

When Ayala took over the ailing Korean develop from its previous distributor, it must hold out recalled that Mr. Aligada said that his priority lay inwards strengthening their human relationship amongst both banking as well as dealer partners.

The starting fourth dimension part, he says, has been accomplished. This has helped Kia tap into a broader marketplace where a bulk opt for financing over forthwith cash transactions. This has helped Kia offering competitive depression all-in downpayment schemes at par, or fifty-fifty amend than what’s currently inwards the market.

The minute part, he says, admittedly is where they’ve encountered to a greater extent than or less difficulties. Throughout their starting fourth dimension year, Mr. Aligada took it upon himself to construct a stronger, to a greater extent than personal bond amongst their dealer partners. With the distributorship changing hands, to a greater extent than or less dealers opted non to renew their respective franchises. The determination of these dealers to dissever was painful for Kia, thus at nowadays the work is to ane time over again strengthen the nationwide dealer network. This is the focus of his squad inwards 2020.

Once this is done, Kia’s progress volition no uncertainty accelerate says Mr. Aligada.

Together amongst products that compete inwards the high growth segments of the Philippine automotive manufacture (except pickup trucks), Mr. Aligada is confident that Kia’s 5,000-unit 2019 functioning wasn’t a fluke. Now, if the functioning of the Soluto as well as the Seltos are whatever indication, things are on the correct track. The Soluto’s full-year 2019 functioning stands at 2,579 units sold, spell the Seltos, despite beingness launched merely final November, managed to movement 324 examples.

Kia Philippines 2019 Sales (% of Total Sales)

• Kia Soluto / Sub-compact Sedan: 2,579 (51.4 percent)
• Kia K2500 /Light-duty Truck: 1,060 (21.1 percent)
• Kia Carnival / Medium MPV: 637 (12.7 percent)
• Kia Seltos / Sub-compact SUV: 324 (6.5 percent)
• Kia Picanto / Sub-compact Hatchback: 205 (4.1 percent)
• Kia Sportage / Compact SUV: 73 (1.5 percent)
• Kia Sorento / Mid-sized SUV: 48 (1.0 percent)
• Kia Rio Hatchback / Sub-compact Hatchback: 32 (0.6 percent)
• Kia Soul / Sub-compact SUV: 32 (0.6 percent)
• Kia Stinger / Executive Sedan: 22 (0.4 percent)
• Kia Forte / Compact Sedan: vii (0.1 percent)