Philippines Is Ninth Biggest Marketplace For Toyota; Looks To Leasing Equally Agency To Solidify Growth

Since its founding inwards 1988, Toyota Motor Philippines (TMP) has teach an of import instrumentalist globally for Japan’s largest automaker. In his speech, TMP President Satoru Suzuki outlined the carmaker’s achievements every bit 2019 comes to a close:

“The sales in addition to marketing of vehicles direct maintain never been this challenging fifty-fifty for TMP, every bit a combination of socioeconomic factors made the entire auto manufacture vulnerable inwards the final 2 years. Nevertheless, Toyota achieved its 17th Consecutive Triple Crown [best sales inwards the rider car, commercial vehicle, in addition to overall] in addition to retained its Top nine position inwards the Toyota global distributor rankings.”

This is how Toyota Motor Philippines ranks globally:

1. USA
2. Japan
3. China
4. Thailand
5. Indonesia
6. Canada
7. Australia
8. Brazil
9. Philippines
10. Saudi Arabia

For 2019, there’s no signs of slowing downwards over at Toyota Motor Philippines. Currently, their year-to-date marketplace portion is at 39.3 percent—up from 38.2 percentage inwards 2018. In Oct alone, they’ve cornered 43.6 percentage of the market—its highest marketplace portion inwards months.

Aside from fundamental model introductions made during his tenure such every bit the Innova, Fortuner, Rush, Vios, Hiace in addition to Corolla Altis, Suzuki-san likewise credits Toyota Motor Philippine’s growth to its growing dealer network. From 46 dealerships inwards 2016, the network at 1 time stands at 71 strong.

Moving forward, Toyota Motor Philippines sees digitalization in addition to the introduction of novel delineate concern models every bit way to solidify their marketplace portion amidst a chop-chop changing marketplace environment.

“A projection that I am happy to denote is the availability of the Toyota Mobile App for our customers. With novel consumer habits inwards remove heed in addition to adopting trends inwards the Digital Age, this mobile app consolidates all vital information into one. Customers volition at 1 time live on able to access production specifications, dealer directories, in addition to aftersales back upwards inside a few clicks. This makes purchasing a machine or scheduling your side yesteryear side preventive maintenance service faster in addition to easier.” 

“Toyota Motor Philippines is at 1 time exploring novel delineate concern models from traditional machine ownership to ‘car usership’. Aligned amongst Toyota’s global direction of beingness a mobility company, nosotros would similar Filipinos to crusade out long-term leasing of our vehicles to adapt their needs in addition to their budget.”

Although no details were announced during his speech, this could potentially increase the credence of vehicles such every bit the Corolla Altis Hybrid. Imagine gaining all the perks of a fuel-efficient vehicle without having to bargain amongst the potential long-term headaches of having to attention for the traction battery—that sounds similar a win-win solution.