Beranda / Motor Image Corporate / News / Safety / Subaru Corporate

Subaru Philippines To Veer Away From Heavy Discounting, To Focus On Build Forcefulness To Sell

Oleh m3

This year, Motor Image is turning a novel leafage inwards the Philippines, as well as volition in conclusion practise away amongst aggressive discounting which bring wound its construct icon somewhat. For 2020 onwards, the exclusive distributor of Subaru across xi markets inwards Asia volition instead focus on ane aspect: safety.

“Starting this year, instead of aggressive discounting which we’ve done inwards the past, we’re going to focus on security every bit the chief construct pillar of Subaru,” says Mr. Glenn Tan, Deputy Chairman as well as Managing Director of Motor Image’s parent company, Tan Chong International. “We’re confident of hitting our 30 per centum increment target this year fifty-fifty if nosotros bring to heighten the prices of our vehicles sometime this twelvemonth due to unfavorable telephone substitution rates.”

This movement makes perfect feel since security is something that can’t hold upward achieved yesteryear its competitors (aka the Chinese brands) easily. Subaru has built a reputation globally some security for the improve percentage of a decade. It was named inwards Interbrand’s Best Global Brands inwards 2018 cheers to its consistent construct positioning that “embodies the highest levels of security as well as functionality, spell also instilling a feel of enjoyment that encourages drivers to teach the virtually out of life.”

With safety-related scandals rocking the Japanese automaker inwards 2018, they slipped out of the mythical 100 Best Global Brands inwards 2019. However, they’re instantly create to movement forward. Thanks to changes inwards its manufacturing organisation inwards Japan, Subaru has pledged to construct ever-safer cars that ultimately contribute to its owner’s peace of mind.

Meanwhile, every bit Motor Image starts rolling out its EyeSight driver deal organisation across the markets they’re nowadays in, it’s an opportune fourth dimension to focus on their vehicle’s security aspect. Debuting at this year’s Singapore Motor Show, is a novel vocal done amongst long-time collaborator, Michael Bolton. Entitled, “I’ll Keep You Safe,” it focuses on the longevity of Subaru products every bit good every bit its cutting-edge security features told inwards relatable, life situations. It’ll hold upward used inwards marketing campaigns for Subaru across Asia.

Furthermore, Subaru has also introduced the “SAFE” construct wall which lists all of its 100-plus security for features. Here’s what nosotros could decipher as well as yes, it does listing 100 security features.
  1. Thin A-pillars amongst body-mounted side mirrors
  2. Tiltable as well as extendable caput restraints for forepart occupants
  3. Clear & easy-to-read musical instrument meters
  4. Big windshield as well as big windows
  5. Power adjustable driver’s seat
  6. Extendable caput restraints for 3 nurture occupants
  7. Tilt-adjustable as well as telescopic steering wheel
  8. Rubber-studded aluminum pedals
  9. Paddle shifters
  10. Logical & easy-to-use 8-inch display good system
  11. 2018-2019 Grand Prix Award inwards JNCAP collision security performance
  12. Bluetooth hands-free telephone connectivity
  13. Color 4.2-inch LCD meter display
  14. Large & easy-to-adjust air-conditioning controls
  15. Steering wheel-mounted good remote controls
  16. Color 6.3-inch multi-function display
  17. Vehicle self-check upon engine start
  18. Anti-pinch mightiness windows
  19. Anti-pinch nurture gate
  20. Anti-pinch mightiness sunroof
  21. Anti-pinch side sill steps
  22. Wide-angle driver’s door
  23. Wide & upright nurture door openings
  24. Child-proof nurture door locks
  25. Collision detection unlock for all doors & tailgate
  26. Ground clearance of 220 mm
  27. Wading capability of 500 mm depth
  28. Ample approach angle of 20.2 degrees
  29. 5-star security rating yesteryear National Highway Traffic Safety Administration
  30. Ample divergence angle of 25.8 degrees
  31. Ample breakover angle of 21.4 to 21.5 degrees
  32. PIN code access
  33. 4-wheel independent suspension
  34. Engine immobilizer
  35. Symmetrical all-wheel drive
  36. Boxer engine
  37. X-Mode
  38. Hill Descent Control
  39. All-around ventilated disc brakes
  40. 4-sensor, 4-channel anti-lock braking system
  41. Electronic brakeforce distribution
  42. Vehicle Dynamics Control
  43. Retractable cargo cover
  44. Active Torque Vectoring
  45. Precise & responsive steering system
  46. High-tensile steel inwards body
  47. Ring-shaped reinforcement frame
  48. Side-impact door beams
  49. Subaru Global Platform
  50. Rollover-safe roof & cabin ceiling
  51. 5 stars ANCAP security rating
  52. Breakaway boxer engine
  53. Shock-absorbing forepart bumper
  54. Protective forepart underguard
  55. Protective nurture underguard
  56. Protective side claddings
  57. ISOFIX attachment points for fry seats
  58. Curtain airbags
  59. Security relocking
  60. Front airbag for driver
  61. Side airbag for driver
  62. Front seatbelt pretensioners & charge limiters
  63. Height-adjustable forepart seatbelt anchorages
  64. Three-point seatbelts for 3 nurture occupants
  65. Side airbags for forepart passenger
  66. Knee airbag for driver
  67. Auto-retracting security pedals
  68. Front airbag for forepart passenger
  69. 2019 Top Safety Pick+ observe from Insurance Institute for Highway Safety
  70. EyeSight Adaptive Cruise Control
  71. EyeSight Lane Sway Warning
  72. EyeSight Pre-Collision Braking
  73. EyeSight Pre-Collision Throttle Management
  74. EyeSight Lane Departure Warning
  75. Brake Assist System
  76. Brake Override
  77. Auto Vehicle Hold
  78. EyeSight Lead Vehicle Start Alert
  79. Blind Spot Detection
  80. Subaru Rear Vehicle Detection
  81. Lane Change Assist
  82. Rear Cross Traffic Alert
  83. Rear View Camera
  84. Reverse Automatic Braking
  85. Side View Monitor
  86. 2018-2019 Advanced Safety Vehicle Triple Plus (ASV +++) rating inwards JNCAP preventive security performance
  87. Intermittent nurture wiper amongst H2O spray
  88. Heated door mirrors
  89. Auto-tilt door mirrors
  90. Auto-dimming nurture sentiment mirror
  91. Electric nurture windshield defogger
  92. High Beam Assist
  93. LED headlamps amongst pop-up washers
  94. Rain-sensing windscreen wipers
  95. Auto on/off headlights
  96. Steering Responsive Headlights
  97. LED forepart fog lights
  98. Rear fog lights
  99. LED nurture combination lamps
  100. Emergency Stop Signal